A touching advertisement celebrating Father’s Day has been pulled, ahead of the same-sex marriage postal vote.
The clip from fatherhood foundation Dads4Kids will not be screened on television after it was deemed to be too ‘political’.
Free TV Australia reportedly informed the not-for-profit group that the ad would not be aired as it ‘potentially contained political matter’.
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The video sees a father singing a lullaby to his crying child and features a range of dads with children across various stages of their lives.
It include lines such as; ‘When you’re sleeping safe and sound, you’ve got the proudest dad in town.’
As well as the lyrics; ‘I can’t wait to hear you sing, or watch as you put on a wedding ring.’
Alongside the full clip on YouTube, the organisation said they release a new video each year and that the purpose was to ‘inspire fathers to love their children and put their families first.’
Dads4Kids released a statement following the ad’s removal, saying they were disappointed their simple Father’s Day message had become skewed.
‘It is extraordinary that this is where we have come to as a country; we can no longer celebrate Father’s Day without being forced to look at it through the lens of the same-sex marriage debate.
‘There are lots of dads out there who, while they may be doing it tough, are doing their best for their kids, and the team at Dads4Kids wants to honour and encourage dads to put their families and children first.
‘To be clear, it was and is not our intention to enter this debate at this time through these advertisements.
‘And what, you might ask, is in these ‘political’ adverts? They feature a father singing a lullaby to his baby. It is that simple.’
The group were reportedly unable to re-cut the video, to include a political ‘authorisation tag,’ as they did not have the resources.
The organisation has since restricted access to their website and social media, apologising to followers but stating it was necessary ‘to protect ourselves and our families from the expected response’.
Former Prime Minister Tony Abbott called the decision the latest example of ‘thought police,’ according to The Australian.
‘If you don’t like political correctness, vote no, because it’s the best way you have to stop it in its tracks,’ he said.
Others hit back at the videos removal online, with one person writing: ‘Can you believe it! Dads4Kids Fathers Day ad with a dad singing and dreaming of his kids future has become political’.
Dads4Kids have released 13 different television campaigns celebrating Father’s Day in the past.